GOLDHEIT - Founder & History

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Mommy of two sons, mechanical engineer and founder of GOLDHEIT Premium Cosmetics Made in Germany.

 

Who is actually behind Goldheit?

 

From ambitious mechanical engineer to aspiring, successful cosmetics entrepreneur. Sounds rather far-fetched at first, doesn't it? But that was actually her path.

After graduating from high school in 2004, Anja Hentschel took off with a degree in mechanical engineering, later working in international project management. An absolute male domain. She was very often the only female person in the meeting room. Of course, it was a bit unusual at first to always be the only woman. However, as she was only one of four during her studies, and that with a total of around 250 students on her course, she was already used to it. 

 

The GOLDHEIT project came about rather gradually. 

Inspired by her husband's industry, a subtly divergent field of work you could say. Her husband is a contract manufacturer in the beauty industry. For many years, she supported him in the design of customer layouts, product brochures and also in the development of cosmetics.

She was quite shocked by the questionable ingredients contained in many common care products for face, body and hair. “Cosmetics that combine beauty and health”.

 

That was their goal. GOLDHEIT does not use parabens, mineral oils, microplastics, silicones and PEGs. Out of conviction, as toxicologically questionable, hormone-active and carcinogenic ingredients have no place in cosmetics.

The first four products are developed in close cooperation with a laboratory. Goldheit is finally founded in 2019. 

 

The leap back into the world of women was somewhat unusual at the beginning. Regardless of the fact that shoes, handbags, jewelry, the latest fashion and make-up are absolutely her world.

But when you've spent so many years working almost exclusively with men, it's obviously a change. People keep asking her how it all fits together. 

For her, it fits perfectly. She did one thing with complete dedication and is now fully committed to her current job, regardless of the type of work. Now she can live out her feminine side to the full. And she does.

 

She is also a passionate mom of two. Family and job in harmony with each other. Pursuing her career and still being a mother. Anja Hentschel shows that it works.

Irrespective of this, she is always on the lookout for the latest product innovations. 

Goldheit, a luxurious facial care that caters to almost every skin type, declares war on the negative environmental influences of everyday life and lets all women shine again in their perfect beauty - quite simply without compromise.

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