GOLDHEIT - Founder & History

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Mommy of two sons, mechanical engineer and founder of GOLDHEIT Premium Cosmetics Made in Germany.

 

I would never have thought that I would work in the "beauty sector". I have studied mechanical engineering and operated in the international project management later on.

An absolute man's world. Most of the time I was the only female person in the conference room. Of course it was a little bit strange in the beginning, but I was used to it from university. There I was one of four women in the course of studies out of total 250 students.

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For this reason, I am all the more astonished and perturbed by the fact, that now I leap towards the female world. I know it sounds weird, because I am thoroughly a woman. I love shoes, bags, jewellery, the latest fashion, make-up, skin care... the typical girls stuff my husband would say. But if you work such a long time only with men in job, then it is really a big change. I am continually asked how these two worlds fit together. To be honest, I truely don't know what to answer. For me it fits perfect. I have done the one thing with total dedication, so I will do my new tasks - regardless of type of work. Now I live out also my feminine side and it feels great.

 

The project GOLDHEIT rised insidious and then with a "bing bang". My husband runs a company, which offers also small beauty companies the chance to label tubes, jars, bottles and airless dispenser in a high-quality way and fill them with their care products. This is very unique in the beauty sector. Many years I helped him with customer designs, product brochures and with the product development of cosmetics. It was always much fun, but until that moment it was more business than heartfelt passion.

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But as we wanted to generate an own tattoo care cream, it has changed. I concentrated on skin care, ingredients and their properties on our skin. I was honestly very shocked what harmful ingredients are inside in many - even expensive - care products for face, body and hair. In close collaboration with a german laboratory we created a great product, without critical constituents. I am really proud of the result, because the tattoo care is absolutely fantastic. It is also suitable as a nappy rash cream. For our three years old son I only use this one.

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Right at this instant I knew that I wanted to do this. - I wanted to create an own brand with highly effective beauty products without harmful ingredients for the precious skin. An authentic premium cosmetic series for the new woman - GOLDHEIT. GOLDHEIT disclaims to use parabens, mineral oils, microplastics, silicons and PEG's. By conviction that carcinogen, hormone-active, cell-damaging, toxicological or teratogenic characteristics must not be in beauty products. I would like that every woman can buy a good skin care product without critical constituents, even though she is no expert in verfying and evaluating every ingredient on the packaging. With GOLDHEIT every woman can be a professional in cosmetics. 

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With the first cosmetic series "Juventas Secret" (the secret of everlasting youth) we created a luxurious facial care series, which declares war on all negative environmental impacts and highlights the perfect beauty of all women - simply without compromises.

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Anja Hentschel

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